At Creative Yadley, we operate on a structured, high-accountability production schedule. To ensure every design and development sprint meets our standards for conversion architecture, visual craft, and code quality, turnaround times are calculated based on explicit operational criteria.
01 When Does the Turnaround Clock Begin?
A booking request is not the start of production. The turnaround clock officially begins only when all three prerequisite operational conditions are cleared:
1. Booking Approved
Your sprint booking request is officially reviewed and confirmed by our team.
2. Assets Verified
All required copy, brand assets, and link accesses are received and inspected.
3. Kick-Off Arrives
Your scheduled start date has officially arrived on our agency production calendar.
The "Asset-Ready" Rule: No Content = No Build
Under our No Content = No Build policy, if asset links (Google Drive, Dropbox, Figma, or copy documents) are incomplete, password-restricted, or pending submission, the production clock remains strictly paused until materials are verified.
02 Standard Turnaround Timelines by Service
Each service model operates under explicit delivery baselines configured to preserve code integrity and cross-device testing:
| Service | Published Turnaround | How It Is Calculated |
|---|---|---|
| Website Migrations | Up to 72 business hours | Full server migration, DNS verification, and post-migration SSL check. |
| Monthly Content Updates | Up to 72 business hours | Two batch intakes per week (Monday and Thursday sprints). |
| Custom Landing Page | 7 business days | Single high-converting landing page from wireframe to responsive code. |
| Custom Website | 7 days setup + 1 day / page | Base architectural setup (7 business days) + dedicated design/build time per page. |
| Custom App Development | Varies with Scope | Scoped against explicit functional specifications and milestone sprints. |
03 How Multi-Page Website Turnaround Is Calculated
Unlike generic templates that are cloned overnight, every Creative Yadley custom website is engineered from scratch for brand authority and conversion performance.
Extra Page Scope: If extra pages are added during intake or scoping, each additional page adds exactly +1 business day to the production timeline.
04 The 72-Hour Operating Rhythm for Monthly Content Updates
To maintain clean turnaround times without chaotic ad-hoc interruptions, Monthly Content Updates run on two fixed weekly intake batches:
Submissions commencing on Thursday are executed across Friday (24h), pause for the weekend, and finalize on Monday.
Submissions commencing on Monday are executed uninterrupted across Monday, Tuesday, and Wednesday.
05 Business Days vs. Calendar Days
Business Days (Active Production)
All turnaround estimates are calculated in Business Days (Monday through Friday, excluding public holidays). Production clocks and sprint iterations operate strictly during these hours.
Weekends (Maintenance & Backups)
Weekends are reserved for server backups and system maintenance. If a project is active over a weekend, production pauses on Friday evening and resumes Monday morning.
Delivery Date Transparency: When your project kick-off is confirmed, your exact expected delivery date is recorded directly in your project record in the Client Area.
